05
From shoot to ad
One piece of jewellery: shoot, retouch, AI scene and video.
Brief
Show the path of one piece: from the original frame to an ad scene and video.
05 — From shoot to ad
- Shoot
- Perfect
- Create
- Animate
The original frame: London topaz earrings straight from the shoot.
02
3D & product
Hover over a card — the video comes alive.
Sapphire ring
Sapphire ring
Sapphire ring
AI scene
«Sun» ring
the ring flies apart into pieces
Emerald ring
Solitaire
Blue topaz earrings
Link earrings
Link earrings
AI scene
London topaz earrings
London topaz earrings
London topaz earrings
AI scene
Amethyst earrings
Tom Ford
Personal concept