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Cosmetics brand campaign
Brand DNA → «scene + product» formula → 17 frames.
Brief
An ad campaign for a cosmetics brand: from brand DNA to a series of frames.
Brand concept
01
Brand DNA
Hover over the board to zoom in.
- Brand promise
- star-level make-up, available every day.
- What people expect → what content works
- celebration, luxury, confidence → flat lays, «party», close-up models.
- Element → how to translate it into a shoot
- rose gold, stars, Hollywood light, gloss.
- What to take from competitors and what to keep
- presentation techniques — yes; the signature palette and stars — our own.
02
References
References
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Formula: scene + product = frame
A campaign frame is built from a scene and a product.
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Result
17 campaign frames. Cover — «Party in the fridge».
Brand concept